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Blog Integration

Often businesses who have static websites still need to update news and article sections, showing their customers that they are active and informing them of new products or PR releases.

This type of changing content is not usually enough to warrant a full CMS solution but demonstrates how popular blogging systems like WordPress can be used to add great value content to your website and increase your visibility in Google.

Demonstration Blog Website

How does a blog work?

  • A blog is like a news page, where you log on, write an article, add a picture and publish.
  • The blog is made up of posts which can contain text, images and even custom bits of web code from other websites (Youtube videos etc).
  • You create your post in an easy to use WYSIWYG interface and once written give it a title and a category.
  • The content is then automatically added to a page within the website which displays the most recent post at the top followed by all previous articles below.
  • All posts are also indexed by category making it very easy for users to find relevant posts.

Why is a Blog good for my Business Website?

A blog gives you the freedom to keep your website relevant without changing the structure and content of the main site itself. This means your main website is protected and you’re given the ability to easily add topical articles within your own personal section.

Your position within Google is influenced by the (on-page) content found on your website. The more content you have, the more searches you will appear under. This means more people will be visiting your website and linking to it, increasing your Search Engine Ranking Position (SERP).

Put simply: for every post you write which is relevant to your business area you are increasing your website’s chances of appearing on the first page of Google for a relevant keyword phrase (a phrase in which people use to search). This delivers more users to your website and helps increase your leads.

Our Blog Package

We offer a blog package which will get you up and running in no time. It includes:

  • Installation of WordPress blogging software
  • Customisation to make the blog fit the look and style of your website
  • Seamless integration into your website
  • Setup of initial blog structure and installation of our recommended plugins (spam protection, automatic google submission etc)
  • 2 hour training session showing you how to create your own posts
  • Dedicated local telephone support

  • Blog Integration

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