Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account.
In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.
Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business.
Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.
Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.
These forms of recognition are referred to on Facebook business pages as “likes” this is similar to “friends” on your personal Facebook account. It’s possible to communicate with your friends on your personal Facebook account and invite them to “like” your Facebook brand page. This is similar to adding them as a “friend” on your personal account.
You can and should also use other marketing techniques….. e mail marketing, advertising, printed materials and so on to establish that vital initial recognition in an effort to build your community of interest.
The challenge is how we go about finding these people; ….so how do we actually direct them to our business and how do we then convert this connection and traffic into leads and sales?
This course should give you a better understanding of how you can use Facebook to engage with your target customer base and use it to start achieving some of these objectives.