It is estimated that over 40% of current Google searches are performed from mobile devices. When displaying search results on such devices, Google rewards websites it deems as mobile-friendly with a badge (highlighted in the image below) and priority ranking above those that don’t.
What do we mean by ‘mobile-friendly’? This is a term is used to describe a website that dynamically adjusts to be viewed efficiently on devices with smaller screen resolutions – whether this is by removing portions of content and adapting to a smaller layout (i.e. a ‘responsive’ layout), or using a completely separate and simplified design for mobile devices.
You may or may not be aware that a new Google algorithm will be coming into effect on April 21st 2015. As part of this update, websites that are deemed not to be mobile-friendly will stop being returned in search results on mobile devices entirely.
You can test whether your website is mobile-friendly or not by using this link.
If your website is classed as not being mobile-friendly then fear not as Somerset Web Services can help. There are still two weeks before the new algorithm will come into effect, giving you plenty of time to make the necessary adjustments to your website to ensure you don’t disappear in search results from mobile devices.
Please contact us to find out more.