Matt Cutts was recently asked “Is there a version of Google that excludes backlinks as a ranking factor?”.[embedyt]http://www.youtube.com/watch?v=NCY30WhI2og[/embedyt]
In his short answer he said that Google had played with it internally but found that by removing backlink relevance the quality of the results looks “much, much worse”.
He went on to say that “even though there’s some noise and certainly a lot of spam, for the most part, are still a really, really big win in terms of quality for search results”.
“So what are backlinks?”, I hear you say. Backlinks, sometimes referred to as incoming or inbound links are when other websites create a link on their website to point back to yours.
But you shouldn’t just go around creating backlinks everywhere to your own website as this is considered spam and will not be looked at well by Google and other search engines.
Instead, good quality links will help your ranking in search engines better.
What makes a good link? Some aspects are:
And finally… having a good website behind it.
Having lots of good quality backlinks to your website doesn’t help much if a visitor gets to your website and leaves straight away. Having a good quality website which is easy to navigate and gives important and eye-catching information about you and what you can for them is just as important.