Search Engine Optimisation Service - SEO
Search Engine Optimisation, or SEO, is a combination of techniques designed to improve the ranking (position) of a website in Search Engine results, known as the Search Engine Ranking Position, or SERP.
Typically the higher a website appears in the Search results list the more visitors it will receive and will lead to increased business.
For businesses that rely heavily on Search-based leads (e.g. Google searches) SEO is a critical business task to generate more leads. A Forrester Research report (2008) found that 81% of consumers on the Internet find products and services by using Search Engines, demonstrating the importance of a high ranking.
Put simply, SEO is the art of tuning web pages (on-page) and performing tasks outside of the website itself (off-page), for example link building, to increase a website's ranking (SERP).
To ensure a website starts near the top of searches it must be properly optimised and must be regularly reviewed, from a Search Engine perspective, to ensure it stays high in listings.
The algorithms that Search Engines use to order websites in the Search Listings are continually being extended and modified to ensure people find the material (websites) they are looking for. An example of this is the new Google Caffeine algorithm, end 2009, where they are now attributing more weight to live news stories and real-time changes in web pages to offset the use of twitter as a Search tool. This was designed to address the problem of reporting of the Hudson Plane crash (Jan 2009) which was reported on twitter within seconds and did not appear in Google until some six hours later.
This type of algorithm change means that expert SEO companies, like Somerset Web Services, will perform SEO tuning of their client websites to take advantage of the latest in Search Engine behaviour.
There are many different aspects to SEO that mean there is a not a “one-size-fits-all solution”. There are certain short term quick fix tasks that give the fastest return and are the most cost-effective. Other tasks are more complex and time consuming that will only be appropriate for businesses with larger budgets where website ranking above competitors is extremely important.
SEO tuning of on-page tags is an exercise that will typically give the quickest Return On Investment and one we recommend as the first place to start.
It is quite surprising the number of websites that have fundamental poor coding from an SEO perspective that means these websites will always rank lower than competitors. For a modest and very affordable investment we strongly recommend this particular service.
“Poorly tuned on-page tags is like running a car only in 2nd gear!”
Somerset Web Services has many specialist SEO services to suit all budgets.
For more information please call one of our SEO specialists on 01823 353760.