Copywriting

Copywriting

Once we’ve built and designed your new website, you’re ready to go, right?

Maybe not.

If the copy in your website isn’t up to scratch, you won’t get the best out it. (By the way, ‘copy’ is a marketing term for the written text in your website.)

We’re not saying you don’t know how to write.

It’s just businesses and their staff are, by necessity, close to the products and services they offer. This is great when it comes to the day-to-day running of the business. But it causes problems when you’re writing about yourselves.

The everyday terms and language you use might make sense to your staff or people working in the industry. However, it’s unlikely to be clear to everyone who reads your website.

Don’t worry. As well as designing and building your website, we can also write the words to go in it.

We can draft as much or as little of your website as you want. If you’ve never had a website before, or want something new, we can write every page from scratch. Or if you don’t want to start again, we can re-write and freshen up existing text.

We work with a number of local copywriters who all have experience in their field.
For example, Greg, has 15 years’ experience and has written for businesses, charities, colleges and global organisations.

We’ll take the time to find out about you, what you offer and who you want to reach.

The result will be crisp, clear copy that helps you stand out. It’ll also show readers how they can benefit from your products and services.

And we write the text in a way that improves where your website appears in online search results. This is what people mean when they talk about search engine optimisation, or just SEO.

If you’d like to find out more or have a chat about our copywriting service, please get in touch.